USING DATA TO INCREASE SALES
Publishers have access to A LOT of data which, let's face it, can feel overwhelming. Flywheel uses technology to read and interpret large volumes of data with algorithms, AI, and machine learning making recommendations with the sole purpose of increasing sales.
Flywheel is designed to maximize a publisher's time and effort. Continually analyzing multiple points of data allows us to locate and focus on titles with the greatest potential to sell—many unrecognized by the human eye—ensuring that any effort through our system has a greater chance for success.
Flywheel connects the dots between marketing effort and sales results. There is a direct correlation between a product's metadata and sales results. Using machine learning, our system shows which efforts yield the greatest result.
THE RIGHT TITLES AT THE RIGHT TIME
Flywheel is comprised of a number of tools that detect opportunities, analysis product data, and facilitate metadata enhancements. Each tool was designed for rapid response and scale, this means automated metadata enhancement implemented at the most optimal time for each title.
HOW IT WORKS.
The short answer: FIREBRAND FLYWHEEL WORKS THROUGH DATA SCIENCE.
Using data science & machine learning, Flywheel strategically selects which titles should be enhanced for optimal performance in market at the right time. Recommendations are made with our proprietary algorithm accessing multiple sources of internal and external data.
Key product information enhancements are made quickly and easily by the metadata experts at Firebrand Technologies to groups of titles using AI supported technology. Product information is sharpened over time based on actual sales results of in-market use using machine learning to optimize performance.
Review sales predictions, track and monitor key metrics including up-to-date sales, discoverability rankings and sales conversion rates. Providing you with in-depth review of the progress made each week completes the Flywheel with continuous feedback.
THE RIGHT TITLES AT THE RIGHT TIME.
Behind the scenes of Firebrand Flywheel's RECOMMENDATION ENGINE.
“Which books in a publisher's backlist catalog are likely to trend?”
“Which books in a publisher's backlist catalog need metadata enhancement?”
“What's happening in the world?”
“Which books in a publisher's backlist catalog are likely to sell...now?"
MACHINE LEARNING /
THE RIGHT TITLES TO UPDATE NOW FOR MAXIMUM SALES IMPACT
Firebrand Flywheel® is the lastest technology solution from Firebrand Technologies. Helping publishers manage their internal workflows, digital distribution, and marketing efforts for over 35 years, Firebrand Technologies is committed to developing comprehensive technololgy solutions that touch the lives of thousands of print, ebook, and audio professionals every day.
Firebrand Technologies' unique, community-focused approach gives our clients more than just tools and support, it helps create an optimal atmosphere for innovation and product success.
We can't wait to hear from you!
44 Merrimac St
Newburyport, MA 01950
Director of Sales & Education